For the businesses all over the world, there’s a pattern that depicts the highest and the lowest profits. Wisdom lies in figuring out how your business changes with each season. This is mandatory and can be applied to the existing marketing strategy so as to grow the whole year round. Deploying clever tactics to be in business even when your seasonal business is supposed to hibernate can help with the same. Here’s how it can be done.
In case of marketing, a product demonstration refers to a promotion where a product is demonstrated to potential customers. The sole purpose of such a demonstration is to introduce customers to the product to make them familiar with it in hopes of getting them to purchase that item. The products offered as samples during these demonstrations may be new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace. Basically, the idea is to introduce your offerings, utilize them as lead magnets and demonstrate their capabilities.
Product demos
2. Creative contact forms:
Creative contact forms are a better version of contact forms that you offer to customers. They are used to enhance the effectiveness of simple contact forms by using them to showcase your company’s personality. You need to be conversational and inviting to your audience.
Creative contact forms
3. Out of the box deals:
You may offer free two-day shipping or deals such as buy-one, get-one-free and much more in order to lessen the purchase anxiety that every customer experiences while purchasing. Since, it adds value to the transaction so it is an effective lead magnet.
Bonus
4. Forms gating charges:
Consider gating price and other information if your goal is to target hot leads. Hiding your pricing behind a form can be an effective tactic as this particular form will help filter out unqualified leads, and capturing their information will help you follow up with targeted prospects.
Gating price
5. Tests:
Tests or quizzes encourage prospects to measure themselves against your expertise or industry standards. This will give you an opportunity to give feedback and ideas. Also, the prospects will determine their need for your product or service.
Test
6. Limited-time free trial:
Give prospects the opportunity to experience the benefits of your product or service, including a deadline to the offer at the same time. This will make them realize they can’t go another day without it.
Limited time free trail
7. Cheat sheets:
They are generally very short and cut straight to an ultra-specific point and can be delivered as checklists, mind maps, or blueprints. Mostly, they are just a page long in length.
Cheat sheet
8. Resource list:
A toolkit or a resource list is an easy to consume lead magnet. Depending on your niche, toolkits can be a good introduction for your target audience making them familiar with your products and in most favorable cases increasing sales and building long-term relationships.
1. Ensure relevance between your PPC ad and landing page content:
When online users have queries related to a particular topic or want to know more about a product or service, they search the required information using specific keywords. Also, if your ad is focused on the desired certain keyword or topic, it is expected that your landing page would provide more information about that particular keyword or topic. The users would definitely be turned off if your landing page content talks about everything else except what’s mentioned in your PPC ad. Therefore, your content should be optimized in such a way that it entices landing page visitors to become a lead or a customer.
PPC ads in accordance with content
2. Employ convincing tools to support your ad claims:
For effective lead generation support your PPC advertising campaigns with evidence. This will help you gain the trust of your target audience. You may employ convincing tools such as customer testimonial, slideshows, white papers, and eBooks. these tools could support your claim as a reputable product or service. You can also feature prominently trusted seals from organizations or agencies that will increase your credibility, gain your targeted audiences’ trust, and convert them into long-term customers.
ebooks
3. Entice your visitors with giveaways:
You may entice your visitors by including rewards and offers that you would give them in exchange for their sign-up information to a blog or newsletter. These giveaways may include webinars, ebooks, videos, presentations and more. Make sure that these rewards and offers are well-designed to give your web visitors something of value that will tempt them to know more about your brand, product or service. Also, it is suggested that you place your offers near your lead generation form, with customized graphics and text that will convince people to make a response to a particular call-to-action.
Retargeting is a paid medium. A retargeting audience may be built in any of the 4 following ways
i) Select marketing content – this is what will be displayed to your audience.
ii) Pixel based interactions – this audience is built by placing a pixel on your website that uses cookies to track online visitors, helping you remarket to them.
iii) Contact list segments – this audience is defined by a segmented contact list you already have in your database
iv) “look alike” contacts – these are outside contacts who are similar to those who have engaged with you, offering a way to exponentially increase the numbers of impressions made.
Building retargeting audience
2. Make timely, well-researched calls:
The best way to convert inbound leads into qualified sales opportunities is a timely followup email or a phone call. When you make a timely, well-researched call to an inbound lead, you know exactly what the prospect is researching based on his/her recent browsing behaviour and you also have enough information about the prospect to initialize a research about the organization they work for and their specific role within the company.
Timely follow ups
3. Personalized email marketing:
You can further improve your lead nurturing strategy by personalizing your emails. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits certain pages on your website, or when they demonstrate a high level of engagement in order to be in touch.
Personalized emails
4. Offline marketing:
Offline marketing refers to strategies that utilize offline media channels to create awareness of a company’s products and services. These campaigns may include radio and print advertising – including billboards, signs and pamphlets,telemarketing, and television ads.
Offline marketing
5. Lead scoring:
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is utilized to determine which leads a receiving function (e.g. sales, partners, tele-prospecting) will engage, as per the set priority. Lead Scoring allows a business to customize a prospect’s experience based on his or her buying stage and interest level
