A user persona refers to a representation of the goals and behavior of a hypothesized group of users. Personas are mostly synthesized from data gathered from interviews with users captured in 1–2-page descriptions. These pages include behavior patterns, skills, attitudes etc. along with a few fictional personal details so as to make the persona a realistic character. You can use personas to ensure that your messages are targeted so that the right audience engages with your company so as to make a purchasing decision. Personas can provide a number of benefits to the businesses that make use of them. They can help a business in a number of ways:

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