These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:
Top 5 lead generation software to benefit your business
