When we discuss myths, we usually mention orthodox people following some absurd “facts” just because in light of the fact that a cluster of individuals around them “convincingly” discuss them. Although, in a practical scenario, myths win all over the place and even the most brilliant people fall a prey to them. Continue reading “Social media customer support: Myths you need to stop believing asap!”
WOM has been there since ages!
No, seriously!
People around the globe have been dependent on the recommendations of their friends, relatives, colleagues and so on for the purchase of a thing as small as a toothpaste. With time WOM has grown as an inevitable aspect of a business’s growth. Hence, every business that wishes to taste success looks for strategies to garner more and more of WOM.
Continue reading “Clever tactics to skyrocket WOM for your business!”
Technology is continuously evolving. So are the e-commerce trends. Due to the competitive nature of the businesses, some of the trends may continue to rock and the others may fade away. In order to keep up with the latest challenges in the online market, one needs to be aware of the latest e-commerce trends. That’s what we are here to help you with!
Read on to know the topmost e-commerce trends that’ll rock 2018!
Continue reading “E-commerce trends that’ll be big in the year 2018”
Customers love having choices. They love being valued. They love their opinions being voiced. And a business that never fails to provide all this, is the one that has the highest customer loyalty and is eventually successful!
A customer loyalty program is one of the many ways of making your customers feel appreciated and encourage them to be with you for long. Personalisation encompasses activities like an advanced access to new products, special discounts on certain products and so on. Successful loyalty programs help the businesses to strengthen their relationships with their customers.
Now the question is, what all makes a customer loyalty program successful?
Read on to know the answer:
Continue reading “Clever hacks to make your customer loyalty programme a success”
Facebook is a great place to be individually or as a business! When you take your business online especially Facebook, you get vast opportunities to boost its success. When it comes to lead generation, Facebook has a treasure of options to garner the best quality leads. Here are the top ways to help you with the same:
Continue reading “Facebook lead generation: The best ways to make the most out of it”
Customer centricity, customer empowerment, and self-service are some of the prominent terms in customer service nowadays. These terms are all made effective in the form of a single informative knowledge base using a number of tools available.
Tools like WordPress, Heroic KnowledgeBase, KnowAll etc. allow the businesses to put up the best kind of enlightening content for their customers. However, the tools won’t magically do everything that a knowledge base is supposed to do. Also, the tools can help put up great knowledge base content but there’s still a high probability of things going wrong.
Here’s a list of all the mistakes that a business may be making despite a rigid support from these highly efficacious knowledge base creation tools. Take a look at the most common knowledge base content mistakes so that you keep them at bay: Continue reading “Knowledge base content mistakes that may drive your customers away!”
Firstly, what actually does brand-building mean?
Well, it’s the process of generating awareness, establishing and promoting company using strategies and tactics. It is the visual voice of your brand that differentiates you from your competitors. It further convinces people as to why they should choose you.
How do you make your visual voice stand out?
You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
Continue reading “Top brand-building tools that’ll help your business stand out from the crowd”
Why CRM in the very first place?
Businesses today, can leverage the technology so as to collect every bit of information about their website visitors. But what after a lot of data has been collected?
Continue reading “Inevitable elements of a highly efficacious CRM solution for a business”
The world’s leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it’s customers are present- social media! Social customer support is no longer a trend now, it’s larger than reality!
Businesses around the globe turn towards social media following the belief that they can survive only if they are customer-centric! Social media is a place where a majority of the population is and where the brands can make the most out of their marketing efforts. Here are the top benefits a social customer support provides to the businesses leveraging its power:
Continue reading “All that an exceptional social customer support does for your business”
Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.
The reason?
Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!
Continue reading “Some more lead generation myths that need to be busted right away!”
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Continue reading “The best customer segmentation tools for a fruitful marketing campaign”
What’s your idea of brand building?
What all do you think a brand needs to grow?
Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.
Continue reading “The coolest brand building hacks you need to know today!”
Customer service will always be a game changer for every business, no matter what scale or size. So, it’s imperative that every business follows the latest customer service trends so as to keep up with the ever-rising customer expectations.
We made you familiar with the top customer service trends that’ll be big in 2018! Here are some more.
Continue reading “Some more customer service trends that’ll be huge in 2018!”
You need to take good care of your customer support team!
You ask us why?
Well, that’s because your customer service representatives are the people who understand the needs of your customers. They further let you know the best ways to support them and boost customer satisfaction levels!
So, it’s imperative that you too pay attention to your customer support team and make it easy for them to serve the purpose they are there for. The best way to do that is to set such goals that give your team an understanding of what success looks like and how to reach it. Here are a few useful tips to help you with the same:
Continue reading “The art of setting better goals for your customer support team”
It’s a no-brainer that every business around the globe needs to take good care of its customers in today’s customer-centric world! So, it’s imperative that they have well-trained, highly efficient customer service team.
But what if your company doesn’t have enough resources to accept new hires?
Quite a problem, right?
Continue reading “How to outsource the best customer service contact center”
Why customer appreciation?
Well, according to a research, a customer appreciation strategy influences customer loyalty and advocacy, which in turn led to boosted sales growth. So, why not leverage its benefits? Here are the best customer appreciation strategies that can help benefit your business to a large extent:
Continue reading “Customer appreciation: The best ways to make your customers feel valued!”
In today’s era, when we talk about customer centricity, it’s no more just limited to knowing the hidden requirements of the customers and keeping up with their expectations. It is more about a business empowering the customers and what better way to do that other than educating them?
Now the question is- how can that be done effectively?
Well, there are a number of tried and tested ways to do that. Read on to discover.
Continue reading “The most successful ways a business can employ to educate its customers”
Building a scalable, repeatable and predictable business that always has a favorable sales growth pattern is not an easy task.
Almost every business is affected by a number of issues that hinder its growth!
Even if you have a promising solution in a lucrative market and have the resources to boost your sales growth, it can be pretty tough to expand at the level predicted in your business plan or expected by your investors. Here are some critical factors that could be hindering your growth:
Continue reading “Top factors that may be restricting the sales growth of your business”
In order to keep customers glued or coming back to your site, you need to use baits! Yes! Just like you use for fishing! Return customers are extremely beneficial for any business as they have the power to be an online ambassador for your organization. As a matter of fact, loyal customers do not only pay for your products and services but also tell others about their experience. Therefore, you need to keep generating their interest time and again so as to keep nurturing them and keep them coming back to your site!
Continue reading “Here’s how you can keep your customers coming back to your website!”
How important is lead generation for a business?
Okay, let’s relate it to real life. How important is it for the humans to eat, drink or breathe to survive? Just like all of these activities are inevitable, lead generation is critical to a business’s survival!
That’s why businesses around the globe leave no stone unturned to generate and nurture leads. The most effective lead generation today, can be achieved through social media platforms especially LinkedIn. Here’s how it can be done effectively.
Continue reading “Lead generation with LinkedIn: You won’t believe how easy it can be!”