‘Gamification software’ refers to any tool or platform used for applying game mechanics to non-game contexts so as to increase engagement and successful end-results. In the case of businesses, these platforms are mostly used for customer loyalty, employee engagement, and performance management. Here’s a list of the best gamification software that you can leverage to boost the success of your business like never before.
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Customer experience management refers to the collection of processes a company utilizes to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. CEM aims at optimizing customer experience through gaining the loyalty of the customers in a multi-channel environment. A company needs to create a strategy that encompasses all customer interactions in order to manage the customer experience.
CEM depicts a business strategy designed to manage the customer experience. Moreover, it provides benefits to both retailers and customers. Customer experience management can be monitored through surveys, targeted studies, observational studies and other such methods of research.
Customer experience management can be related to customer journey mapping. Journey mapping is a design tool used to track customers’ movements through different touchpoints with the business in question. It shows the track starting from the first encounters people may have with the brand continuing through all the different route people can take through the different channels or marketing. Other strategy involved in CEM is integrated marketing communications which involves sending a consistent message amongst platforms such as advertising, personal selling, public relations, direct marketing, and sales promotion.
CEM holds great importance in terms of research. In order to leverage CEM, development into the conceptual and theoretical aspects are needed. The reason behind the interest in CEM increasing so significantly is that businesses are looking for competitive differentiation that makes them stand out of the crowd. Therefore, they inculcate CEM in order to be more profitable. That is why businesses want to offer a better experience to their customers and want to manage this process efficiently. Researches prove that in order to gain success as a business, customers need to be understood. Academic research along with recognizing past customer experiences can help manage future experiences.
Net promoter score is one of the many metrics that let you know how satisfied your customers are with your products or services. Once the NPS scores have been gathered, there are two possibilities: either they get piled up as a mere feedback or they are used up in a better way to benefit the business. Piling them up is of no use, however, if you plan to make the most out of them, read on to know how that can be done:
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Customers love it when they are valued and the businesses that realize this strive their best to go above and beyond to make them feel so. Customer satisfaction today doesn’t just depend upon the quality of product or service. The efforts that a company makes to make its customers feel important to provide several other fruitful outcomes like customer loyalty, WOM, boosted brand recognition and a lot more. Want to know how it can be done? Read on to know:
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Busy life or shortage of time or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping. E-commerce has gained immense popularity over a matter of just a few years. For the businesses who have not yet planned on putting up their e-commerce sites, here’s a list of the most convincing reasons why they should go for the same:
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Businesses that are aware of the power of customer retention, leverage it and make efforts to keep their customers satisfied. As a matter of fact, word of mouth is the strongest marketing tool these days and the main source of WOM marketing are your present customers. When your customers are satisfied with your services, they tend to promote it and drive in new customers, hence, lowering or exempting the cost of customer acquisition. So, that is why businesses should consider making efforts towards customer retention. Here are the best customer retention strategies to help with the same.
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