The way customers buy is no more the same. Customers today are smarter than ever. It’s imperative that businesses keep abreast with customers’ interests and buying methodologies. That’s what buyer personas help with.

But wait! Is it that easy to create these personas?

Not at all! In fact, the process is prone to a number of mistakes that are rather considered to be good practices. Here are some of the most common mistakes that render these personas less effective.

Continue reading “Buyer personas: Are you creating them the right way?”