In this competitive era, businesses do not have even a single second to waste. So, they find ways to reduce the wastage of time and increase productivity. Marketing automation is one such technology that helps with the same. As the name suggests, marketing automation is all about transforming the boring, monotonous marketing tasks into faster, fun and productive ones. For the businesses who do not use it, here’s a bunch of reasons why you should invest in this highly efficacious technology.
The quality of customer service you provide to your customers plays a vital role in the success of your business irrespective of its size. Therefore, almost all companies try to improve their customer service performance by employing the best strategies. Also, a productive support team will be consistent at all times. Here are the best strategies employed by the most successful businesses in order to maximize their performance in customer service:
Blended universal queue, more appropriately known as the universal queue (UQ) refers to an advanced concept in contact center design. As per this concept, multiple communications channels (such as telephone, fax, and email) are integrated into a single queue to standardize processing and handling. In other words, the universal queue is essentially a combination of email, chat and other data enabling universal queuing along with call blending.
Blended universal queue system
Importance:
1. Universal queue system provides a single unified workflow which integrates all the various trouble tickets, CRM cases, mobile, social and traditional channels into a singular entity so as to eliminate improper handling of customer issues.
Handling customer complaints
2. This highly efficacious system allows the customers to opt for a communication channel of their choice. Thus, people who do not wish to talk over a phone call can use email or another such channel of communication while the ones who are comfortable with calls can directly talk to the agents for query resolution.
Choosing communication channels
3. Blended universal queue system provides improved cross-channel flexibility. This further results in an enhanced user experience leading to a higher customer satisfaction.
4. As far as the business agents are concerned, they can leverage the universal queue to gather valuable insights and information available across the various channels. This may help them manage their customer care workload more effectively.
Valuable insights
5. The universal queue system helps in increasing the productivity of an organization byproviding the facility of optimizing work patterns of its employees according to the operational requirements of the center.
Increasing productivity
6. It facilitates a smooth delegation of work among the agents according to the customer priority, availability, and their individual skills. Moreover, this technology is capable of identifying as to which of the channels need precedence over the rest of them, based on the individual priority.
In order to improve first call resolution, you need to analyze your call center communications to find out the most frequently escalated calls. Once you understand the issues that prompt these calls, take steps to minimize the escalations. These steps may include more training, larger number of self service options on the website, change in business operations. This would help increase the FCR stats as customers don’t have to call too often.
Call escalation
2. Make use of group chats:
Group chats enable all members of the help desk to add information about issues they might be having and they can post questions about issues they might not be familiar with. Some of the softwares that can be used for this purpose are Google Hangouts, Lotus Notes Same time and Skype. You can leverage these softwares to boost your first call resolution stats insanely.
Group chats
3. Avoid miscommunication:
Miscommunication occurs when either the customers or the agents start assuming things. As a result, customers call again as they are not very sure how the matter will be resolved. This further results in a decrease of FCR stats. So, agents have to be very careful to avoid any chance of miscommunication. For an effective communication, customers must be made aware of all the aspects of the case so that there is no need for them to call again to confirm.
Miscommunication
4. Offer incentives and rewards:
Offering incentives and rewards is an enticing method to improve the FCR stats. You can have a monthly award for the highest level of FCR and special incentives for the team if they achieve their targets. You can consider instituting incentive programs among employees who hit the requisite numbers. This incentive can be tied in with other perks and can be in the form of bonuses, promotions, recognition and more.
Having multiple points of contact, allows customers to choose the most convenient medium for communication. According to a research, sixty percent of consumers don’t want to be contacted over the phone about special offers, information, and upgrades, while 75 percent prefer contact via email or text message. Social network tools give you the opportunity to connect and engage with your customers at any time of day, as per their convenience.
Managing communication channels
2. Offer convenient and affordable services:
Convenient and affordable services make it easier for users to enjoy what they’re paying for. Make sure that your users/customers should spend the least amount of time possible trying to use your product or service, so they can spend the majority of their time making the most out of it.
Affordable services
3. Create brand loyalty:
As per a research, 64% of participants said shared values were the primary reason for maintaining a relationship with their brand. Clearly communicating your brand’s philosophy or higher purpose has become very important to today’s consumers. So, you must choose a technique, which reflects your consumers’ beliefs and demonstrates them through sponsorship, events or anything relevant. Be sure to brand all marketing efforts consistently and keep your product quality high, so consumers keep returning to what’s comfortable.
Brand loyalty
4. Be there in your customers’ hour of need:
Being there in customers’ hour of need means holding their hand while the problem is solved, helping them cut through the confusion to find the solution, or getting them directly connected to the person who can help them as soon as possible.
Helping customers
5. Try building long term relationships:
Building and maintaining long-term relationships is a simple, effective method for increasing your CLV. While it may take a little extra time, care and consideration, it’s a great way to leverage your existing customer relationships to boost revenues without simultaneously increasing your expenses.
On line presence of business has totally changed the marketing and selling strategies. Business are now required to fully support their on line customers, enhance their experience and provide them with quality on line support.
Communication is the major factor that decides the quality of a relationship. Especially when it comes to businesses and customers, communication goes far beyond just defining the relationship between the two. It has got to do with various aspects related to the business. Read on to know what all communication can do for a business:
You won’t ever have a magic wand that can make your customers happy. Customer satisfaction requires dedicated efforts and a few smart tactics. Yes! Tactics to meet, in fact, exceed customer expectations so that they love your business. Read on to know the best of those strategies:
