1.Add comparison pages to your website:

This is a clever strategy for increasing your conversion rate. According to a research, people compare among providers before purchasing. So, you can benefit your site by adding product comparison pages to it. This will help increase peoples’ attention span and keep people from leaving your website. The most common way of doing this is using comparison tables. Spec based comparisons can be made using these tables or by employing other creative ideas. In case some of the specs related to your products are lower than that of your competitors’, do not hesitate to admit it. It may be possible that your support is way better or you provide personal consulting or something else. Admitting your shortcomings makes it easy for the people to trust you.

2. Slow down the persuasion process:

The biggest mistake one can make to hinder the conversion rate is asking for the sale too fast. There is a possibility that people might be just browsing and won’t be in a hurry to buy right now. So, what you need to do is, slow down. You can offer value and results in advance, way before asking for the sale. Become their trusted advisor and give them a compelling reason to sign up to your email list.

3. Strive for risk reduction:

There’s always a risk related to a transaction and if the risk seems to be big, the purchase won’t take place. In order to eliminate the risk involved in a purchase, offer guarantees to your consumers. There are a number of ways risk reduction can be achieved. 30-day money-back guarantee is one of the industry standards that you should offer. You can even offer something better than that.