Businesses around the globe are very well aware of the fact that customer acquisition costs far more than nurturing the existing customers. That’s the major reason why they religiously practice customer retention. However, not all of them do it the way it needs to be done!

Here’s a list of all the wrong customer retention practices that may shoo your customers away rather than keeping them glued to the brand. Read on to identify if you too are involved in these practices and probably harming your business!

Continue reading “Top customer retention sins that may actually drive your customers away!”