Your guide to speech analytics software

Speech analytics refers to the process of analyzing recorded calls to gather customer information to improve communication and future interaction. The process is primarily used by customer contact centers to extract information regarding client interactions with an enterprise. Speech analytics is somewhat similar to automatic speech recognition, however, it can also be used for analyzing the topic being discussed, which is weighed against the emotional character of the speech and the amount and locations of speech versus non-speech during the interaction. The technology can be leveraged to know about cost drivers, trend analysis, identify strengths and weaknesses with processes and products, and help understand how the marketplace perceives offerings.

Speech analytics
Speech analytics

Speech analytics applications are capable of spotting spoken keywords or phrases, either as real-time alerts on live audio or as a post-processing step on recorded speech. It can also be used for categorization of speech in the contact center environment to identify calls from unsatisfied customers.

Spotting spoken keywords and phrases
Spotting spoken keywords and phrases

Call centers employ speech analytics software to identify things like the reason for the call, the products mentioned and the caller’s mood. Speech analytics software is capable of quickly identifying a customer’s needs, wants and expectations if used efficaciously. Moreover, it also helps in identifying areas that need improvement for agents and the business.

Speech recognition for call centers
Speech recognition for call centers

Speech analytics software can also be used to monitor and coach agents. It can further be used for assisting in managing customers and their data. In the case of call monitoring, speech analytics software can help identify selling opportunities and track script adherence and regulatory compliance. When inculcated in the training module, this software can help to improve first call resolution and shorten call times. Operational and performance issues can be found and managed effectively through customer as well as agent monitoring.

Training agents
Training agents

 

Tactics to reduce your call abandon rate: V

1. Provide your agents with the right tools:

The tools that you provide to your agents play a crucial role in deciding the quality of their service. In certain scenarios where the agents are provided with complex tools, that they are unable to use appropriately, they take much more time than expected to handle calls. This affects the quality of customer service and boosts the call abandon rates. Thus, instead of using five different tools which are for free, consider having a developer create one tool that incorporates all the five tools and is easy to use as well. This will help increase your agents’ efficiency and ultimately lower the call abandon rates.

Providing the right tools
Providing the right tools

2. Find the appropriate agents: 

Finding the right people to do work can help assure that calls would be handled quite nicely. With all the calls handled well, the time spent on one call should be short and there would be a lot less number in the queue. Thereafter assigning the respective tasks to the appropriate agents will help you be sure that work will be done well and there will be minimal or no delays. This further means that the callers will not have to wait for long time intervals and their calls will be transferred to the agents as soon as possible. Therefore, customer satisfaction would be an added bonus along with a lowered call abandon rate.

Find the right agents
Find the right agents

3. Make use of the right technology:

Though there is no harm, making use of old tools and old equipments but sometimes these can run slow and affect how agents work. This can, in turn, increase the call handling time and also increase call abandon rate. So, you need to find and use the best, fastest and most efficacious technology. An upgraded, efficient technology helps a lot, especially when you are multi-tasking.

Choose the right technology
Choose the right technology

 

 

Tactics to reduce your call abandon rate: IV

1. Know your customers:

This is one of the most important and effective strategies when trying to reduce your call abandon rate. In order to be able to provide your customers with good messages, good music, and everything else that would help you improve your call abandon rate, you need to know them thoroughly. Therefore, you need to go above and beyond to get the information that you would need to further improve your queue message, on- hold music etc.

Know your customers
Know your customers

2. Keep yourself updated with the latest trends:

In order to effectively reduce your call abandon rate, you need to keep yourself updated with new trends being used in the world of customer service. You need to be aware of the new trends in providing service. Moreover, you need to figure out those specific days of the week when there are a lot more calls as compared to other days. Once you have figured out the busiest days, take measures to lessen the burden and increase the call center’s capacity for those particular days. This would help lessen the call abandon rate and give your business more positive reviews from customers.

Keeping updated with the trends
Keeping updated with the trends

3. Train your agents appropriately:

Consistent training sessions should be held to improve the efficiency of training agents. They should be trained to handle even the worst of all customers. This would help you keep them updated with the latest trends and make them learn about the advancements in the technology. Moreover, these training sessions would help them perform better even during times when they are too pressured and stressed out. When trained appropriately, these agents can easily handle calls and provide solutions that are needed by the customers. This would effectively improve the quality of customer service and lower the call abandon rate.

Training your agents
Training your agents

Tactics to reduce your call abandon rate: III

1. Offer a callback facility:

In order to reduce the call abandon rate, you can consider replacing hold time with a callback. According to research conducted by Forrester, providing the customers with an option to hold their place in the queue and go on to do something else is highly appealing, with 75% stating a preference for it. Therefore, instead of asking your customers to wait on hold allow them to request for a callback. This will lead to the customer being immediately released from the waiting list. Thereafter, he can be given a callback as soon as an appropriate agent is available. Apart from lowering the call abandon rate it also leads to an increased first call resolution, thus benefiting the organization.

Call back facility
Call back facility

2. Employ omni- communication channel:

This is yet another tactic that can effectively reduce your call abandon rate. Omni-channel communication channel refers to various channels of support other than the phone. Employing omni-channel communication channel would definitely lower the burden and reduce call abandonment. You must consider adopting omni-channel communication to provide a consistent experience to your customers across channels.

Omni communication channel
Omni communication channel

3. Consider changing your on-hold music:

According to a research has shown that 71% of customers like to listen to music while they are on hold. Therefore, your choice of music plays a crucial role in maintaining the customers’ patience. As a matter of fact, the music played at the time of hold could be causing the callers to hang up the phone. Therefore, you need to check the analytics and see when the maximum drop-offs occur. In case it is after the music starts playing then consider replacing it with the customer’s choice of music. This can be done by asking the customers’ feedback about the on-hold music on social media sites. Based on their consensus, the required modifications can be made.

On-hold music
On-hold music

4. Change your queue message:

Customers tend to learn your queued messages when they call frequently. So, they tend to skip the instructions and directly press the required numbers as they memorize the sequence. This causes problems. Thus you can consider changing your queued messages consistently. This will help buy the agents time to finish up on earlier calls. Therefore, by the time the call goes through, there would be a lot less waiting time for the new ones.

Queued messages

Tactics to reduce your call abandon rate: II

1. Leverage CDR systems:

You can leverage CDRs i.e. call detail report systems to effectively improve the customer experience and lower your abandon rate. The call detail report systems capture information about which line a call came in on, the time it came through, how long the customer was on hold for, and which agent they eventually spoke to. It also lets you know if they hung up before being connected.

CDR
CDR

2. Manage the call queue efficiently:

Managing your call queue is a clever tactic of reducing the abandon rate. You can leverage these call detail reports to gain insight into your calls including the ones that never got answered. By knowing the KPIs such as who abandoned a call, when they called you, and how long they waited before hanging up, you can make informed decisions regarding problem resolution. Since it provides you a detailed understanding of your callers’ patience, so you can actually employ this information to improve the customer service.

KPIs
KPIs

3. Consider changing your welcome messages:

You can consider replacing the generic messages with a short welcome message which informs your customers that they are being held in a queue. As an alternative, you can also include a compliance message such as “all calls are being monitored for compliance purposes”. Also, providing them additional information will keep them on the line for longer, increasing the chance that they will get through to one of your agents.

Welcome message
Welcome message

4. Alter the frequency of queued messages:

As a matter of fact, callers would much prefer to hear music until they get through to an agent. Since in most cases, the callers get occupied with additional while they are kept on hold, every repetition of the message will draw them away from their activity, hopeful that their call has finally been answered, only to find out that they are still on hold. So, you can consider alternating between automated messages and hold music with varying intervals. As an example, you can first play the automated message and then play the hold music for 1 minute. This can be followed by another automated message and then the hold music being played for two minutes and so on.

In-queue messages
In-queue messages

 

 

 

 

 

Tactics to reduce your call abandon rate : I

As a matter of fact, callers do not like to be on hold for a long time and agents do not enjoy talking to callers who have been on hold. Bu8t these things occur quite often. According to a research, call abandonment is on the rise, as call centers are being asked to do more with less while facing increasing call volumes (growing at 20% per year). Moreover, each abandoned call reduces first call resolution (FCR) rates and leads to customer service inefficiency. This further means that a high abandon rate is a sure sign of caller frustration.

Call abandonment
Call abandonment

In order to deliver an exceptional customer service, consider lowering abandon rates as it lowers costs, improves customer satisfaction and experience. Here are a few strategies that can be employed to lower the abandon rates:

1. Consider increasing the capacity:

This is the simplest way to improve your call abandon rates. This will help in reducing or eliminating the number of customers that have to wait. Therefore, you should consider increasing the number of staff that you employ. As an alternative, you can also consider making changes to your scheduling or reducing your average handling time.

Increasing capacity
Increasing capacity

2. Be honest to your customers:

In cases where hold-times are an issue, consider preparing customers by placing a message in the interactive voice response system or automatic call distribution system. This will inhibit a sense of loyalty as you will be honestly informing them of estimated wait times. This will lower their desire to abandon the call and encourage customers to call during off-peak periods.

Estimated wait time
Estimated wait time

3. Increase your ring time:

Another useful tactic to reduce abandon rate is increasing your ring time, rather than clicking straight through to an automated message. This will help you gain vital extra seconds at a low risk. People are less likely to abandon calls at such instances because listening to the repetitive ringing sound is a familiar experience for most people and is less likely to irritate them.

Increase ring time
Increase ring time

 

 

 

Strategies to improve first call resolution stats: III

1. Avoid conflicting metrics:

Call centers make use of a number of metrics to determine quality and profitability.  Some of these metrics are business oriented and others are customer oriented. In order to boost the first call resolution stats, the metrics provided by the call center should be clear enough in order to avoid any confusion. Let’s take an example of conflicting metrics: If the focus is on reducing the time per call the call centers might find FCR rates falling as agents would be looking to wrap up the call as soon as possible, irrespective of the customer issues. Thus, the call center metrics should be exempted of all sorts of confusions.

Call center metrics
Call center metrics

2. Make use of agent feedback:

Agent feedback is yet another tactic of improving first call resolution stats. This requires instituting a system of soliciting feedback from your agents. Since they deal with customers all day long, they can provide insights on what changes can be made to improve FCR rate. These agent feedbacks can be used to ask about workflow, systems and processes that need to be tweaked or implemented to achieve higher rates.

Feedback from agents
Feedback from agents

3. Ensure the proper functioning of your IVR system:

A properly functioning IVR system is highly recommended for improving first call resolution rates. It exempts customer frustration so that do not hang up. Moreover, this improves the efficiency of the call center system.

Cloud IVR

4. Ensure proper resource access to the agents:

There are instances where given the dozens of applications agents need to deal with on each call, they aren’t able to quickly access that information. This causes customers to be transferred multiple times which further leads to customer dissatisfaction. Another common hurdle to first call resolution is that agents are not given the authority to deal with issues beyond the basic, such as dealing with returns, offering discounts, etc. and then the customer call gets forwarded. Therefore, providing proper access to resources can help your agents work efficiently and hence increase FCR stats.

Access to required resources
Access to required resources

Strategies to improve first call resolution stats: II

1. Minimize call escalations:

In order to improve first call resolution, you need to analyze your call center communications to find out the most frequently escalated calls. Once you understand the issues that prompt these calls, take steps to minimize the escalations. These steps may include more training, larger number of self service options on the website, change in business operations. This would help increase the FCR stats as customers don’t have to call too often.

Call escalation
Call escalation

2. Make use of group chats:

Group chats enable all members of the help desk to add information about issues they might be having and they can post questions about issues they might not be familiar with.  Some of the softwares that can be used for this purpose are Google Hangouts, Lotus Notes Same time and Skype. You can leverage these softwares to boost your first call resolution stats insanely.

Group chats
Group chats

 

3. Avoid miscommunication:

Miscommunication occurs when either the customers or the agents start assuming things. As a result, customers call again as they are not very sure how the matter will be resolved. This further results in a decrease of FCR stats. So, agents have to be very careful to avoid any chance of  miscommunication. For an effective communication, customers must be made aware of all the aspects of the case so that there is no need for them to call again to confirm.

Miscommunication
Miscommunication

4. Offer incentives and rewards:

Offering incentives and rewards is an enticing method to improve the FCR stats. You can have a monthly award for the highest level of FCR and special incentives for the team if they achieve their targets. You can consider instituting incentive programs among employees who hit the requisite numbers. This incentive can be tied in with other perks and can be in the form of bonuses, promotions, recognition and more.

Incentives and rewards
Incentives and rewards

 

 

 

 

What is meant by net promoter score?

Net Promoter Score refers to a management tool that can be utilized to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is correlated with revenue growth. NPS measures the loyalty that exists between a service provider and a consumer. The provider is the entity that is asking the questions on the NPS survey and consumer is the customer, employee, or respondent to an NPS survey.

Net promoter score
Net promoter score

Working of net promoter score:

The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The scoring for this answer is most often based on a 0 to 10 scale. Moreover the consumers are also categorized according to the score with which they respond:

i) The ones who respond with a score of 9 to 10 are called Promoters, and are considered likely to exhibit value-creating behaviors, such as buying more, remaining customers for longer etc.

ii) Those who respond with a score of 0 to 6 are labeled Detractors, and they are believed to be less likely to exhibit the value-creating behaviors.

iii) Responses of 7 and 8 are labeled Passives, and their behavior falls in the middle of Promoters and Detractors.

NPS elements
NPS elements

The Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters. For calculating a net promoter score, passives count towards the total number of respondents, thus decreasing the percentage of detractors and promoters and pushing the net score towards 0.

Companies are encouraged to follow the likelihood to recommend question with an open-ended request for elaboration, soliciting the reasons for a customer’s rating of that company or product. These reasons can further be provided to front-line employees and management teams for follow-up action. Moreover, additional questions can be included to assist with understanding the perception of various products, services, and lines of business.

An example of NPS survey
An example of NPS survey

Net Promoter System also requires a process called closing the loop. It is a process by which the provider actively makes efforts to convert a detractor into a promoter.

Converting detractors to promoters 1
Converting detractors to promoters 1

Proponents of the Net Promoter approach claim that the score can be used to motivate an organization to become more focused on improving products and services for consumers. A customer is able to leave comments in the surveys sent to them which allows a company to use the VOC (Voice of Customer) to ensure that company is meeting the expectations.

Voice of the customers
Voice of the customers

 

What is customer experience management?

Customer experience management refers to the collection of processes a company utilizes to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. CEM aims at optimizing customer experience through gaining the loyalty of the customers in a multi-channel environment. A company needs to create a strategy that encompasses all customer interactions in order to manage the customer experience.

Customer experience management
Customer experience management

CEM depicts a business strategy designed to manage the customer experience. Moreover, it provides benefits to both retailers and customers. Customer experience management can be monitored through surveys, targeted studies, observational studies and other such methods of research. 

CEM monitoring process
CEM monitoring process

Customer experience management can be related to customer journey mapping. Journey mapping is a design tool used to track customers’ movements through different touchpoints with the business in question. It shows the track starting from the first encounters people may have with the brand continuing through all the different route people can take through the different channels or marketing. Other strategy involved in CEM is integrated marketing communications which involves sending a consistent message amongst platforms such as advertising, personal selling, public relations, direct marketing, and sales promotion.

Customer journey mapping
Customer journey mapping

CEM holds great importance in terms of research. In order to leverage CEM, development into the conceptual and theoretical aspects are needed. The reason behind the interest in CEM increasing so significantly is that businesses are looking for competitive differentiation that makes them stand out of the crowd.  Therefore, they inculcate CEM in order to be more profitable. That is why businesses want to offer a better experience to their customers and want to manage this process efficiently. Researches prove that in order to gain success as a business, customers need to be understood. Academic research along with recognizing past customer experiences can help manage future experiences.

Businesses utilizing CEM
Businesses utilizing CEM

 

 

Benefits of automatic call distribution (ACD): II

1. Shorter response time:

One of the most important benefits of ACD is short response time. This call distribution system is highly capable of identifying VIP callers who have a reputation of high-ticket transactions. Since, the ACD system filters the calls on predefined criteria, these calls get answered more readily by the agents and in cases of non- availability of agents, VIP calls are placed first in the queue. In addition to all these benefits, a caller can also opt for a call back instead of waiting in the queue that further improves call handling.

Shorter response time
Shorter response time

2. Cost reduction and resource optimization:

In ACD, the call is transferred to the most appropriate agents such that the customer can get his query resolved without transferring him to other agents or departments. This reduces the time taken to answer a call and hence reduces cost-per-call of the call center. It enables the agents to use their expertise in solving the problems of a caller rather than indulging in activities that are outside their scope. ACD acquires usage data which enables the managers to assess KPIs and optimize resources more efficiently.

Reduced costs
Reduced costs

3. Enhanced customer contentment:

Callers hate it when their call is transferred to a number of agents with none of them having the solution to his/her problem. As a solution to this problem, ACD provides an option to receive an agent call back. This facility reduces their pain of waiting in the queue. For this purpose, pre-built messages are sent to callers with estimated wait times based on the length of the queue and agent availability. Moreover, automatic call distribution system aids in delivering highly responsive customer service that channels each contact to the right queue and agent resource and creates  better business outcomes. This further leads to increased customer contentment.

Customer satisfaction
Customer satisfaction

 

 

 

Benefits of automatic call distribution (ACD): I

So far we have discussed about automatic call distribution system, its features and its integration with the IVR technology. Apart from its mind blowing features ACD offers a number of benefits that are extremely useful in increasing the efficacy of any organization. Let’s take a look at some of those benefits:

1. Deeper understanding of customers’ needs:

Automatic call distribution system is highly efficient. However, upon integration with CRM and other communication platforms such as social media and live chat, it allows the agents to have a smarter conversation with the customer by understanding their needs thoroughly. ACD enables the entire team to view all the past communications and history of the customer on a single interface which is easy to update. This further enables call conferencing and transferring to different departments with customer’s data on their tips.

Better understanding of customers' needs
Better understanding of customers’ needs

2. Impeccable call routing:

Automatic call distribution system follows an algorithmic approach that analyzes vital caller statistics such as caller ID, area code and IVR specifications to assign the call to the most appropriate agent. This enables the contact center agents to reduce the possibility of errors, call drops and call transfer to wrong agents. Thus ACD provides an impeccable call routing or skill specific routing which improves the efficiency of the entire system to a great extent.

Call routing
Call routing

3. Improved agent efficacy:

When ACD is employed, agents are directed to handle calls  for which they are trained. Since they have expertise and the required subject knowledge to handle a customer this increases their confidence in dealing with a call and also improves their productivity. Moreover ACD provides them access to the caller’s information before answering the call, which results in a meaningful discussion. This further leads to customer satisfaction, strengthens customer relationships and increases loyalty to a large extent.

Improved agent efficacy
Improved agent efficacy

 

 

Capabilities of automatic call distribution system

Automatic call distribution refers to the process of routing incoming calls to the most suitable agent who can answer the caller’s need appropriately. Moreover, it comes pre-integrated with a Computer telephony integration technology and an IVR that provides the options of self-service and helps in reaching the appropriate department directly. ACD is a highly capable technology. Some of its capabilities include:

1. Skill-Based Routing :

Skill based routing means that incoming calls can be routed to the specific agent or department based on pre-determined criteria. In other words, the call is routed to an agent with appropriate skill-set and who can address the customer’s needs properly and efficaciously.

Skill based routing
Skill based routing

2. Quick responses to VIP Callers:

Some of the callers are regarded as high value callers based on pre-determined info. With the help of ACD, such callers are immediately routed to the most appropriate agent. In cases of non- availability of agents, they are placed first in the waiting queue.

Immediate responses to high value customers
Immediate responses to high value customers

3. Meaningful and valuable conversations with the customers:

CTI stands for computer telephony integration. Upon integration with CTI and skill-based routing, ACD allows agents to view the customer’s information such as past communications history, before they answer the call. This results in a very meaningful conversation with the customer.

CTI technology
CTI technology

4. Route calls to agents at different locations:

ACD has a provision for connecting agents at multiple locations. In other words, it can easily route calls to agents sitting at remote locations. Therefore, all the agents working in different geographies can function as a single team.

Connecting agents at multiple locations
Connecting agents at multiple locations

5. Call-back Feature:

With ACD, callers can opt for call back instead of waiting in a queue. Due to this facility, the callers do not have to wait and as soon as an agent is available, he calls back immediately.

Call back service
Call back service

6. Upgrade agent coaching processes:

Call center managers can go for call monitoring, whispering and call barging with the aid of automatic call distribution system. This can help in upgrading agents’ skills by leveraging the call monitoring facility.

Utilizing call monitoring to coach agents
Utilizing call monitoring to coach agents

 

 

Incredible benefits of IVR technology: III

1.Faster problem resolution:

IVR system offers a faster problem resolution. When this efficacious system is employed, it routes the callers to the best employee to service their needs, questions are often answered and problems are resolved in the initial attempts. This further results in an improved customer support system and contented customers.

Problem resolution
Problem resolution

2. It reduces the cost of operator talk time:

IVR helps cut down on answering service talk time as well. Using front end IVR with your answering service means giving callers the opportunity to service their own needs or promptly transfer themselves to the right person which further leads to the reduction of the cost of operator talk time.

Cost reduction
Cost reduction

3. It exempts call transfers and saves time:

Since the callers are always directed to the most capable agent or most appropriate department, so the probability of instant problem resolution is high. Moreover, the agent who receives the call will be more qualified to answer the caller’s question and will be less likely to transfer the call to another agent. Hence, IVR systems prove to be real time saviors.

Time is saved
Time is saved

4. It improves the quality of customer service:

As a matter of fact, the agents working in a company that uses an IVR are more proficient at solving specific problems and meeting specific needs of the customers that they are assigned. This results in an increase in customer service efficiency.

Improved customer service
Improved customer service

5. It boosts the inbound call capacity:

With the aid of IVR, more calls can be answered simultaneously. Unlike the traditional reception, where there is  a flurry of please holds or funky hold music while customers await transfer, IVR technology encourages a speedy problem resolution. It allows for a higher call volume and eliminates the need for additional reception staff, and its low cost means a higher ROI.

Boosted inbound call capacity
Boosted inbound call capacity

 

 

 

Incredible benefits of IVR technology: I

As mentioned earlier IVR technology refers to an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipient. IVR is a simple and efficacious system that will significantly reduce costs and increase efficiency within any company. It has to offer a number of benefits to the organizations employing it. Some of those benefits have been listed below:

1. It helps attain valuable information about your customers:

IVR technology helps collect information about customer’s needs and transfer calls to the most appropriate agent or department depending on their IVR input. Making use of technology to direct calls, reduces the probability of the caller being transferred to the wrong agent or department, hence, increasing the efficacy of the entire system.

Gathering valuable information
Gathering valuable information

2. It aids in an increased productivity:

Directing callers to the perfect department or agent to address their issues exempts the wastage of time. It also means that there won’t be any sort of confusion in finding the right answer or transferring the caller around for a query resolution. Thus, it would lead to more problems being solved in lesser time.
Increased productivity
Increased productivity

3. It has a provision for personalized greetings:

IVR technology allows you to record any sort of personalized greeting you want, and include the appropriate prompts to transfer callers to the corresponding department.

Personalized messages
Personalized messages

4. It exempts any sort of errors:

Since an IVR system does not require a receptionist for answering your calls, so, there is no chance that in the hundreds of calls received daily, a couple of them will wind up in the wrong place. Error exemption is yet another benefit provided by an IVR auto attendant.

Error exemption
Error exemption

5. It allows the usage of pre- recorded messages:

Its not always preferable to use your own voice on the IVR. In such cases, you can use pre-recorded IVR messages to make your task easier.

Pre- recorded messages
Pre- recorded messages

 

Tips to reduce average handle time: III

1. Encourage agents to provide top- notch service:

Average handle time boosts up in cases where many customers are waiting on hold. Reasons responsible may be that agents get exhausted handling call after call and hence, slow down. This leads to customers’ dissatisfaction and hence frustration. Therefore, it needs to be dealt appropriately. One of the most efficacious method of doing so is to encourage agents to take breaks between calls and get refreshed from time to time.

Exhausted call center agents
Exhausted call center agents

2. Leverage call control:

Call control is a skill and can be taught to the customer support agents through specialized training. The nature of calls being received at a call center is heterogeneous. In other words, the content of a call may vary from customer to customer such that, while  some might come straight to the point, others might go into irrelevant details before they come to the reason for their call. Therefore, it is extremely important for agents to remain focused and encourage customers to get back to the real point. Call control is a skill and can be taught and trained.

Call control
Call control

3. Make the most out of experienced customer reps:

As a matter of fact, nothing can beat the real, on-ground experience. Therefore, processes should be established leveraging the inputs of the most experienced customer service agents. Valuable experience can actually let the newbies know about the popular shortcuts and workarounds to achieve a target. On the other hand, managers should identify those agents who have a low AHT and discover what tactics they employ. Thereafter, these agents should be held as role models and be encouraged to share practical tips with others so as to improve their efficacy as well.

Nothing beats experience
Nothing beats experience

4. Access AHT data carefully:

As mentioned earlier, the nature of calls being received at a call center is heterogeneous. A variety of calls can be encountered there like some deal with billing while others may be related to accounts or general queries. As a matter of fact, AHT for all these are different, and thus an agent’s performance should take into consideration the nature of call handled by him or her. Therefore, the result for AHT should be analyzed accordingly. Similarly, if the marketing strategies or management decisions change, the impact should be calculated accordingly.

Assessing average handle time
Assessing average handle time

 

 

Tips to reduce average handle time: I

Average Handle Time (AHT) refers to a call center metric that calculates the average duration of contact between a customer and an agent. This includes both hold time and talk time.

The formula for calculating AHT is:

Average Handling Time = (Total talk time + Total hold time + Total wrap-up time) /Number of calls handled

A low AHT indicates a good performance, while a high AHT signifies that the call handling technique needs improvement. Here are some effective tips that help reduce the average handle time to a large extent:

Average handle time
Average handle time

1. Set up regular training sessions for customer support agents:

Customer support agents should have a thorough understanding of the company’s products and services so that they are able to contribute towards conversions and also resolve queries instantly. Agents should be trained at frequent intervals in order to help them reduce AHT. This training should include educating them about the usage of the contact center software and tools such as CRM and chat to ensure that the call is answered in the lowest time possible leaving the customer satisfied. Moreover the agents should also know whom to contact in case of any doubt and from where to extract any relevant information.

Training call center agents
Training call center agents

2. Record all inbound and outbound calls:

Recording every inbound and outbound call makes it easier to assess the productivity of an agent and other issues that might affect his or her output. This can also be helpful in case managers are not able to review calls in real time such that they can always refer to the recorded version and get the desired insights. Moreover these calls can be leveraged to train the customer support agents and improve their performance. Making them listen to some of the good examples of calls wherein the customer’s problem was resolved and the handling time was less can help them learn valuable tactics for reducing AHT.

Call recording
Call recording

3. Tailor agents’ workflow and processes:

Tailoring agents’ workflow and productivity can help optimize their productivity. Managers should work hard to spot inefficiencies and work out strategies to eliminate them thereafter. One of the best method of doing this is automating all their manual tasks so as to minimize their busy time and hence reduce AHT.

Automating manual tasks
Automating manual tasks

 

 

Benefits of co- browse technology: III

1. Increased grade of customer engagement:

An increased grade of customer engagement is one more benefit offered by co- browse technology. Co-browsing teaches customers how to do things rapidly and effectively. Moreover, proactive invitations to shop together drive customer engagement, giving agents the ability to make offers, answer questions, and provide the help needed to close more sales as actively engaged customers convert. Co-browsing feature is of potential use to serve the customers that aren’t tech savvy.

Customer engagement
Customer engagement

2. Boosted e-commerce sales:

Co- browsing is not just meant for instant query resolution or instant guidance through the purchase process. In fact, agents engaged in a co-shopping session can be trained to up-sell, cross-sell, and encourage opt-in for future sales opportunities. These offers may include joining a mailing list, connecting on social media, subscribing newsletters and more.

Increased sales
Increased sales

3. Identify the weak points and help in customer service improvement:

Co-browsing can actually be used to monitor or keep a track of customer queries through screen shots of issues. These screen shots can be used for knowledge base, training, or bug fixes. It helps companies maintain real-time visibility into the customer experience and further assist in improving the customer service.

Co- browsing screenshots
Co- browsing screenshots

4. Enhanced buyer experience:

 

According to a study conducted by Forester, co-browsing has the highest customer satisfaction ratings of any customer support tool. The study shows that live-assist communication channels like phone, chat, co-browse have much higher satisfaction ratings than asynchronous electronic channels such as email, web self-service. Satisfaction ratings as stated by the above mentioned study are as follows: phone (74%), chat (69%), co-browse (78%), email (54%), and web self-service (47%). Thus, the study clearly proves that with co-browsing the customer achieves another level of customer service. Many a times it is seen that the customers ask the agent to co-browse because they understand that co-browsing will easily resolve the issue that too faster.

Enhanced buyer experience
Enhanced buyer experience

 

Benefits of co- browse technology: II

1. Long term adoption of self service tools:

Showing customers how to utilize self service tools leads to the long term adoption of self service tools which is yet another benefit of co- browsing. It is extremely beneficial when:

i) a company is launching new online tools or updating existing tools or procedures

ii) when specific customer segments are having trouble using online tools

iii) when white-glove service can be provided to top-tier customers.

Utilization of self service tools
Utilization of self service tools

2. Differential customer service experience:

These days customers ask to co-browse when they contact an agent because they know co-browsing allows them to get help instantly and conveniently. In other words, co- browsing creates a differentiated customer service experience. This exempts the risk of losing customers and results in returning customers. Hence it improves your business performance.

 

Customer service experience
Customer service experience

3. Customer service agent satisfaction:

There is a possibility of agents being frustrated when customers articulate issues and agents are required to verbally direct the customer to perform actions online. Thus, providing the agents with technologies such as co- browsing reduces this frustration and leads to an increased efficiency of customer support. Moreover, agents appreciate being given the tools they need to be more efficient and productive so they are able to meet their performance goals.

Contented agents
Contented agents

5. Reduced call handling time and improved efficiency of customer support system:

Co-browse technology helps in the reduction of call handling time. As a matter of fact, the less call-handling time agents will take, the more level of customer service they will provide. Thus, co- browsing promotes efficiency by enabling agents to handle issues more quickly and accurately. It can also be used as a real-time live training tool to help on board new agents and familiarize them with the customer experience quickly and efficaciously. The customers also get satisfied as they get faster resolution and the agents save their time.

Customer satisfaction
Customer satisfaction

 

 

 

All you need to know about co- browsing

Co-browsing, in context of web browsing refers to joint navigation through the world wide web by two/ more people accessing the same web pages at same time. Complete co-browsing supports automatic synchronization of the browsers’ state and content, including frames, portlets, or even content of the form fields and controls. Various tools are employed for this purpose some of which can even identify complex media objects such as audio and video players and offer capability of synchronous playback with start/pause/stop functionality.

Co- browsing
Co- browsing

Co browsing is a short form of collaborative browsing. It is a software-enabled technique that allows someone in an enterprise contact center to interact with a customer by using the customer’s web browser to show them something. In case of a B2B scenario, it can actually be used ease out the complex purchasing process for the customers. For instance, a B2B customer facing difficulty placing an order could call a customer service representative who could then show the customer how to use the ordering pages by sharing screen on the desktop or whatever device is being used. Collaborative browsing may include e-mail, fax, regular telephone, and internet phone contact as part of an interaction.

B2B co- browsing
B2B co- browsing

Co-browsing has so far evolved to support a full user web experience. It has come up as a great tool for customer service and support teams. You need to keep the following points in your mind while considering a co- browsing solution for your business:

i) co-browsing solutions must be offered in a seamless manner irrespective of the communication channel the customer initiates the conversation from.

ii) solutions that cannot share critical information that exists outside of the browser will inhibit the experience your customers expect.

iii) co-browsing technology that mandates tagging each and every page that a customer may want to share may be a technical challenge and, in many cases, not feasible.

iv) co-browse solutions that share a browser experience may help with simple web page based content but are not capable of extending to view the rich content on every web page, so make sure that all viewers are seeing the same and synchronized content

Co browsing solutions
Co browsing solutions