A majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been closed. One such way of doing this is following up using emails. However, if the follow-up email lacks the most crucial elements, it is less likely to be opened up. Here’s all that makes your follow up emails effective:

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