Live chat has emerged out as a highly efficacious solution to customers’ problems. Businesses who recognize the power of this amazing feature leverage it to stand out from the competition, increase customer satisfaction, and boost their revenue growth. Apart from all this, a live chat software can do a lot more for a business, provided, it has all the necessary features. Here’s a list of what all you should look for in a live chat software.
Live chat is undoubtedly an untapped potential to grow your business. A live chat feature on your website can drive numerous benefits towards your business. However, you need to use the live chat software wisely to enjoy those benefits. Here are the best strategies that can profit your business through live chat:
So far we have seen that live chat benefits a business in a number of ways. It can help reduce the bounce rates and site abandonment rate, boost sales and build strong customer relationships. There’s one more benefit of using live chat on your website. Wondering what it is? Well, live chat if used appropriately can increase your business’s conversion rates. Want to know how? Read on.
Lead generation refers to the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It is very important to have qualified leads so as to have qualified leads.
Lead generation is all about brand awareness, pulling down leads and making sales. Therefore, employing the best lead generation strategies can prove to be beneficial for any business in the long run. Here we have piled up the best lead generation strategies that you can leverage to boost your lead generation:
The quality of customer service you provide to your customers plays a vital role in the success of your business irrespective of its size. Therefore, almost all companies try to improve their customer service performance by employing the best strategies. Also, a productive support team will be consistent at all times. Here are the best strategies employed by the most successful businesses in order to maximize their performance in customer service:
In a typical situation, customer queries are addressed when they arise. Though an instant query resolution would make them happy this reactive approach may not provide you with the desired customer satisfaction level. So, a better option for an inflated customer contentment rate is the “proactive approach”.Now, what exactly is a proactive approach? Well, it means, you solve problems before customers have to call you. With a proactive customer support, you can solve customer queries even before they become aware of them. Let’s see how you can accomplish this highly efficacious strategy.
These days customers are increasingly using live chat as a communication channel to interact with websites to get instant help in case of any queries. Here are some tips to leverage online chat in order to reassure lead nurturing:
1. Offer a copy of the transcript to the customers:
Customers contact the live chat agents so that their queries are resolved instantly. The whole chat process provides them with valuable information. But, most people don’t record every conversation so this information can get lost or can be rendered futile. So, provide your customers with transcripts at the end of live chat sessions.
Transcripts
2. Include chat button in email campaigns:
This feature allows your customers to provide direct feedback on questions they may have regarding the email they’ve received from you. Emails could be anything from periodic newsletters or follow-ups to individual questions or grievances and embedded chat button along with it provides an ease of instant query resolution.
Embedded chat button
3. Provide chat agents with previous chat transcripts:
Providing your chat agents with a chat history for returning visitors allows the agents to come up to speed on issues that the customer discussed previously, and to proactively follow up with any questions. This will hasten up the live chat process and customers will appreciate the fact that they don’t have to repeat their previous problems to newly assigned chat agents.
Chat history
4. Initiate an automatic response:
The only way to guarantee a quick response is to accept all incoming chats immediately. Once a customer initiates a chat session, the system should accept the chat automatically and convince the customer that a chat agent will respond shortly. Pre-canned messages can be used to welcome the customer and let him know that action is taking place immediately.
Auto accept chats
5. Inculcate pre-chat survey forms:
Pre- chat survey forms allow customers to set the direction of the conversation. They include questions that allow your chat agents the necessary background so they can provide a quick and courteous answer. The pre-chat survey forms also allow you to quickly route the chat session to the agents who are most qualified to handle the respective conversations.
Customer support is termed as a series of customer services offered to assist customers in making cost effective and correct use of a product. It includes assistance right from the initial stage of planning and installation, training, troubleshooting, maintenance, upgrading up to the disposal of a product.
Live chat plug in is becoming more and more in demand these days. It’s just because it helps you to increase your conversion rates effectively. It is not meant for only big guys but small e-shops should also consider, on integrating the powerful widget at their site.
Live chat has become such an indispensable quality customer service tool and it is really hard to ignore its impact. A study by Bold Software says that people who use live chat at least once are more likely to make purchases compared to those who have not yet, given a try.
Live chat is a customer support tool which appreciates the customer experience. It allows a customer service representative to converse in real time with the potential customer. Live chat services favor sales as they provide immediate and instant responses to the customer queries and by up selling and cross-selling propositions.
The most prominent factor with live chat is adding a human factor to your website. With this personal touch of having a real time conversation makes it simply admirable. It is very convenient for the visitors at your site to simply get their queries and doubts resolved by just indulging with the live chat representatives.
Live chat is all about real time communication between two users via computer. Once a chat has been started, any of the user can type the text with the help of a keyboard and the entered text shall appear on the other’s monitor. In this way the customer can satiate his queries with the help of live chat agent.
You really don’t have to go in depth or be a marketing expert just to know a simple fact that “quality customer service ” plays a critical role in business. Even a 15 year old lad knows that. So guys its high time you understand that its your customers who if happy and charmed by your services , will be spreading a good word about you which helps to grow your customer base.
Today the digital landscape has given the customers the liberty to be more influential than ever. If you want to ramp up your profits, you need to put your customers on the priority. Paying attention towards your prospective clients shall make your business succeed in the future.
There was a poll made by Anderson Cosulting which said that almost 63% of on line customers say that they would purchase more products on line if there is a live customer support that can help them out with their queries.
On line presence of business has totally changed the marketing and selling strategies. Business are now required to fully support their on line customers, enhance their experience and provide them with quality on line support.
Live chat has become a turning point in a customer’s shopping ride and while making purchase decisions. It really gratifies the customer to such an extent that just having a live chat icon at your website boosts the confidence of the customer. He is happy that just like in a real store front, here at the website also there is some one “live” to help him out, in a fix.
Before implementing a live chat icon on your website there is a need to make a study about the customer preference’s and the impact which live chat can make on your business. This study will help the business man get a detailed knowledge, particularly on certain demographic group, so they can be more informed about employment of live chat.
