Customers are crucial for the existence of a business but it’s never that easy to acquire them! The very first step that needs to be accomplished to build a customer base is lead generation. A growing influx of leads is what keeps a business going in the first place and the best way to achieve that is live chat. Read on to know how.
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Providing a live chat feature on your website is the best thing you can do for your customers. It not only ensures an exceptional customer experience but also offers a number of benefits to the business. Automation of lead generation process is one of those benefits. Read on to know how live chat does that:
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Lead generation refers to the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. A business may acquire leads from a number of sources such as through personal referrals, through telephone calls or advertisements and other means. Surprisingly, businesses can even leverage the live chat feature on their website for this purpose. Let’s see how that can be done:
Continue reading “Lead generation with live chat: Know how the tool garners quality leads!”