They say- Be there where your customers are! And ever since the advent of social media, platforms such as Facebook, Pinterest, Twitter, LinkedIn etc. are the best places where the customers love to spend a lot of their time. As a result, the businesses that realize the importance of customer satisfaction, take to social media to extend support to all their customers. But do all of these businesses succeed in providing an exceptional social customer support to their customers? The answer is a big ‘No’!

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