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What is agent occupancy in a call center?

Agent occupancy refers to the percentage of time that call agents spend handling incoming calls against the available or idle time, which is determined by dividing workload hours by staff hours. It is a statistic used in calculating the productivity of a call center. When agent occupancy is the final outcome of how staffing is matched to incoming call patterns to a call center, the desired level of occupancy may drive staffing decisions in a sequential work environment. This useful metric can be utilized to measure instant messaging interactions as well.

Agent occupancy
Agent occupancy

Utilization rate, also known as call center occupancy, is measured as:

Handle time (talk time + after call work time) / time signed into a queue.

This metric is expressed as a percentage and tells you the amount of time that work is being performed in support of the call center’s queue. It also tells you how hard the call center agents are being driven. Higher the occupancy rate, shorter is the amount of time between calls. According to a research, 80% occupancy rate means that 20% of the time the representative was available for a call and the remaining 80% the representative was either on a call or in after call work status.

Occupancy rate
Occupancy rate

Call center utilization or agent occupancy is not controlled at an individual level. It is rather a group, queue or center measure. Also, it is a function of forecasting and staffing, the workload offered by the calls arriving randomly and the handle times. As a matter of fact, smaller groups have lower occupancy than the larger ones. Also, higher occupancy rates do not always correlate to an increased productivity. Therefore, call center agents can generally handle short bursts of increased activity but sustained high occupancy can lead to burnout. You need to know that call center occupancy needs to be considered along with other factors such as overall productivity, error rates, quality scores etc. in order to make the most out of it.

 

 

 

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How to curb longest delay in queue

“Longest delay in queue” (LDQ) describes the longest time period that a customer in a queue waits before either connecting with an agent or hanging up.  LDQ is tracked through two categories in call center metrics:

i) Longest delay to answer:

This is the longest delay for a caller before being managed by a call center agent.

ii) Longest delay to abandon:

It refers to the maximum time a caller waited for agent interaction before hanging up.

Queue
Queue

Delay, whether long are short is not at all good for a company’s success and reputation as well. So, the managers handling the customer care section of a company need to identify and employ effective strategies to curb these issues. In this post, we have mentioned some of the most effective strategies that can be employed to keep customers happy during unexpected service delays, such as being short on staff:

1.Transparency:

The managers should give customers clear and conservative information that will help them estimate their wait time. This reduces their anxiety level caused by the uncertainty of the situation

2. Deliver more than you promise:

Delivering more than what you promise is a clever strategy. Let’s take an example of a restaurant where the host can give customers a longer than expected waiting time, say 25 minutes. If customers end up waiting just 15 minutes, they will be delighted as they expected a longer delay.

3. Try to keep your customers busy while they wait:

You can consider giving customers something to do while they wait. It can help cover the issue and keep them distracted and can seem like time goes by faster. Some examples of this strategy are offering magazines or free wifi access to your customers

4. Admit delays rather than apologizing:

When you inform the customers about the expected wait time beforehand, they can be mentally prepared for it. This is far better than apologizing to the customers time and again about additional delays as it will only piss them off.

 

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Tips to reduce after call work time: I

After call work time is a term used to describe the time taken by an agent to complete any transactions or work for a customer after the call has ended. This is considered as an important bit of time in a contact center once a call has ended when the advisor can update the system with the caller’s resolution, next steps, details or order notes. Apart from this, they may also need to make some outbound calls or send emails during this time to progress the caller’s resolution. Once it is done, the agent has to feed the relevant data into the CRM software so that it can be recorded for security purpose and for future marketing needs.

Wrap time
Wrap time

Now, we know the significance of after call work time. Let’s have a look at some of the strategies to reduce it in order to increase the efficiency of the call center:

1. Provide proper training to the agents: 

In order to reduce the after call work time, you need to train your agents clearly on what is required in call text, logs or notes. You can consider employing speech analytics software to make entries into the CRM data sheet or call logs automatically. You need to train your agents appropriately before they can use this technology efficiently. Their minds should be trained in a way that they are able to multi-function. They should be efficient enough to not make typos and spot them quickly. Moreover, they should be able to make some notes and entries while talking to the client without taking the attention of the caller. This would help improve KPIs.

Training
Training

2. Strive to manage time classifications:

The overall wrap times of a call center will be hugely inflated if people are using these for breaks, chat time, drink refills, etc. As a matter of fact, most contact centers do have targets on wrap time, which can vary depending on the type of center, but often around 5% of average handling time is used. Making the time classifications clear at a team briefing can help in improving the metrics to a large extent.

Managing time classifications
Managing time classifications

 

 

 

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Your ultimate guide to first call resolution

First call resolution is a term related to CRM system. It means properly addressing the customer’s need the first time they call. This eliminates the need for the customer to follow up with a second call. The average time an agent spends on each call is known as talk time and is a common call center performance metric. Moreover, fast talk time averages are desirable. However, fast talk time averages accompanied by poor first call resolution rates are a sign that customer calls are not being answered satisfactorily.

First call resolution
First call resolution

Follow up calls are consistently monitored by the call center managers because in addition to being an indication of customer dissatisfaction, follow-up calls create an overall increased call volume. This further indicates the increased requirement of agents. In most cases, an increase in talk time is acceptable as long as the first call resolution rate increases along with the talk time.

Call monitoring
Call monitoring

According to a research conducted by CFI Group states that FCR has the most impact on customer satisfaction, and therefore, a customer’s loyalty and likelihood to recommend.  It also states that across all industries, almost a fifth of all callers hung up due to dissatisfaction as their issues could not be resolved.  Out of these dissatisfied callers, 68% are at risk of defection, 43% said they would definitely defect, and 25% weren’t sure. Also, it has been reported that for every 1% improvement in FCR, you get 1% improvement in customer satisfaction.  Moreover, if a customer’s inquiry or problem were resolved in the first call, only 3% of those customers would be at risk of switching to a competitor.

Unresolved queries lead to dissatifaction
Unresolved queries lead to dissatisfaction

These days, some of the centers allow agents to determine if the customer’s issue was resolved on first contact while other centers use their QA (Quality Assurance) people to decide whether calls were resolved on first contact. However, this method is based on random sampling and doesn’t reflect a complete picture. On the other hand there are a number of centers that employ post-call surveys and directly ask the customer whether or not their issue was resolved on the first contact.

Quality assurance
Quality assurance

 

 

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Benefits of automatic call distribution (ACD): II

1. Shorter response time:

One of the most important benefits of ACD is short response time. This call distribution system is highly capable of identifying VIP callers who have a reputation of high-ticket transactions. Since, the ACD system filters the calls on predefined criteria, these calls get answered more readily by the agents and in cases of non- availability of agents, VIP calls are placed first in the queue. In addition to all these benefits, a caller can also opt for a call back instead of waiting in the queue that further improves call handling.

Shorter response time
Shorter response time

2. Cost reduction and resource optimization:

In ACD, the call is transferred to the most appropriate agents such that the customer can get his query resolved without transferring him to other agents or departments. This reduces the time taken to answer a call and hence reduces cost-per-call of the call center. It enables the agents to use their expertise in solving the problems of a caller rather than indulging in activities that are outside their scope. ACD acquires usage data which enables the managers to assess KPIs and optimize resources more efficiently.

Reduced costs
Reduced costs

3. Enhanced customer contentment:

Callers hate it when their call is transferred to a number of agents with none of them having the solution to his/her problem. As a solution to this problem, ACD provides an option to receive an agent call back. This facility reduces their pain of waiting in the queue. For this purpose, pre-built messages are sent to callers with estimated wait times based on the length of the queue and agent availability. Moreover, automatic call distribution system aids in delivering highly responsive customer service that channels each contact to the right queue and agent resource and creates  better business outcomes. This further leads to increased customer contentment.

Customer satisfaction
Customer satisfaction

 

 

 

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Tips to reduce average handle time: II

1. Inculcate short and pleasant customer greetings:

Visitors love being treated appropriately. Therefore, opening and closing greetings are critical to create a positive customer experience and also help in reducing average handle time. Whether automated or manual, it needs to be ensured that such greetings are short and pleasant. Instead of asking unnecessary questions, relevant questions should be asked such as “Hello Mr. ABC, how may I help you?”. Apart from reducing the average handle time, this would also instigate the customer to come directly to the point. Moreover, he/ she would definitely get impressed with the brand’s friendly attitude. Conversations can also be personalized by keeping the customer’s data up-to-date.

Customer greetings
Customer greetings

2. Ensure system efficiency:

Call center managers must ensure the system’s efficiency. In other words, every aspect of the system should be efficacious including the load time, number of window tabs that could be opened at one time etc. This is crucial because when system response time is slow, agents wait longer for their computer screens to refresh which adds unnecessary minutes to the overall call. Therefore, managers can take note of their system efficiency during the busiest hours of operation in order to employ strategies to reduce AHT. Moreover, the telephone lines should be up and running, with 100% voice clarity and multiple menu options such as mute/un-mute, record, etc.

System efficiency
System efficiency

3. Leverage knowledge repository:

The call center agents should be provided with necessary knowledge base so that they can quickly identify the relevant answers to some tough queries. Such that instead of thinking about the tough questions asked by the customers, the agents can quickly check the knowledge base to find the right answer, hence reducing the average hold time and eliminating customers’ dissatisfaction.

Knowledge base
Knowledge base

4. Make use of self service technologies:

Self service technologies such as the IVR technology helps in improving the efficiency of the customer support system. IVR collects basic customer information, presents answers to common queries such as address, hours of operations, and routes the calls to the right agent, which saves a considerable amount of time. Therefore, you need to make sure that your call center is equipped with an efficient call center software with features such as ACD, intelligent IVR system and skill-based routing. These self service technologies reduce the workload of the agents to a large extent.

IVR technology
IVR technology

 

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Tips to reduce average handle time: I

Average Handle Time (AHT) refers to a call center metric that calculates the average duration of contact between a customer and an agent. This includes both hold time and talk time.

The formula for calculating AHT is:

Average Handling Time = (Total talk time + Total hold time + Total wrap-up time) /Number of calls handled

A low AHT indicates a good performance, while a high AHT signifies that the call handling technique needs improvement. Here are some effective tips that help reduce the average handle time to a large extent:

Average handle time
Average handle time

1. Set up regular training sessions for customer support agents:

Customer support agents should have a thorough understanding of the company’s products and services so that they are able to contribute towards conversions and also resolve queries instantly. Agents should be trained at frequent intervals in order to help them reduce AHT. This training should include educating them about the usage of the contact center software and tools such as CRM and chat to ensure that the call is answered in the lowest time possible leaving the customer satisfied. Moreover the agents should also know whom to contact in case of any doubt and from where to extract any relevant information.

Training call center agents
Training call center agents

2. Record all inbound and outbound calls:

Recording every inbound and outbound call makes it easier to assess the productivity of an agent and other issues that might affect his or her output. This can also be helpful in case managers are not able to review calls in real time such that they can always refer to the recorded version and get the desired insights. Moreover these calls can be leveraged to train the customer support agents and improve their performance. Making them listen to some of the good examples of calls wherein the customer’s problem was resolved and the handling time was less can help them learn valuable tactics for reducing AHT.

Call recording
Call recording

3. Tailor agents’ workflow and processes:

Tailoring agents’ workflow and productivity can help optimize their productivity. Managers should work hard to spot inefficiencies and work out strategies to eliminate them thereafter. One of the best method of doing this is automating all their manual tasks so as to minimize their busy time and hence reduce AHT.

Automating manual tasks
Automating manual tasks

 

 

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Tips for reducing average handle time: I

Average handle time (AHT) refers to a call center metric that calculates the average duration of contact between a customer and an agent. It includes both hold time and talk time.

The formula for calculating AHT is:

Average Handling Time = (Total Talk Time + Total Hold Time + Total Wrap-up Time) /Number of Calls Handled

Therefore, a low AHT indicates good performance, while a high AHT signifies that call handling technique needs improvement. Here are some tips that can be considered in order to reduca the average handle time:

Average handling time
Average handling time

 

1. Set up regular training sessions for customer support agents:

Customer support agents should have a thorough knowledge of company’s products and services so that they are able to contribute efficiently towards conversions and are also able to resolve customers’ queries at the earliest. They should be trained at frequent intervals in order to help them reduce AHT. All the agents should be aware about the usage of the contact center software and tools such as CRM and chat to ensure that the call is answered in the lowest time possible leaving the customer satisfied. They should also know whom to contact in case of any doubt and from where to extract any relevant information.

Training call center agents
Training call center agents

2. Record all inbound and outbound calls:

Recording every inbound and outbound call makes it easier to assess the productivity of an agent and other issues that might affect his or her output. Moreover in cases where managers are not able to review calls in real time, they can always refer to the recorded version and get the desired insights. Apart from this, coaching the customer support agents with the help of call recordings is the best way to improve their performance. Making them listen good examples of calls wherein the customer’s problem was resolved and the handling time was less can help them learn the valuable tactics of reducing call handling time.

Call recording
Call recording

3. Automate agents’ manual tasks:

One of the best strategy to reduce AHT is tailoring agent’s workflow and processes in order to optimize their productivity. For this purpose managers should work hard so that inefficiencies can be spotted and eliminated thereafter. AHT can also be reduced by automating all their manual tasks which would minimize their busy time to a great extent.

Automating manual tasks
Automating manual tasks