Power lead generation refers to a bidirectional lead generation strategy. It requires you to work with a combination of inbound and outbound lead generation strategies. The process involves the creation of inbound and outbound leads.
Continue reading “Power lead generation: All that you need to know about it today!”
Lead generation refers to the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It is very important to have qualified leads so as to have qualified leads.
Lead generation is all about brand awareness, pulling down leads and making sales. Therefore, employing the best lead generation strategies can prove to be beneficial for any business in the long run. Here we have piled up the best lead generation strategies that you can leverage to boost your lead generation:
Continue reading “Top 5 lead generation strategies for a highly successful business”
1. Content Marketing:
Content marketing refers to the marketing focused on creating, publishing and distributing content to online targeted audience.It is a crucial element for B2B lead generation. It is often used by businesses in order to attract attention, generate leads, expand their customer base, generate online sales, increase brand awareness or engage an online community of users. While pursuing content marketing, the main focus of the businesses should be the needs of the prospect or customer.
Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video,white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. The appropriate type of content for any business will depend on the business’ goals and target customer.
2. Search engine marketing:
Search engine marketing includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft ad-center) and organic search results (SEO) and plays a crucial rule in B2B lead generation. It includes the following steps:
1.Add comparison pages to your website:
This is a clever strategy for increasing your conversion rate. According to a research, people compare among providers before purchasing. So, you can benefit your site by adding product comparison pages to it. This will help increase peoples’ attention span and keep people from leaving your website. The most common way of doing this is using comparison tables. Spec based comparisons can be made using these tables or by employing other creative ideas. In case some of the specs related to your products are lower than that of your competitors’, do not hesitate to admit it. It may be possible that your support is way better or you provide personal consulting or something else. Admitting your shortcomings makes it easy for the people to trust you.
2. Slow down the persuasion process:
The biggest mistake one can make to hinder the conversion rate is asking for the sale too fast. There is a possibility that people might be just browsing and won’t be in a hurry to buy right now. So, what you need to do is, slow down. You can offer value and results in advance, way before asking for the sale. Become their trusted advisor and give them a compelling reason to sign up to your email list.
3. Strive for risk reduction:
There’s always a risk related to a transaction and if the risk seems to be big, the purchase won’t take place. In order to eliminate the risk involved in a purchase, offer guarantees to your consumers. There are a number of ways risk reduction can be achieved. 30-day money-back guarantee is one of the industry standards that you should offer. You can even offer something better than that.
1.Web syndication:
Web syndication is one of the many, highly effective outbound marketing strategies. It involves a website providing content to an arbitrary number of subscribing websites in order to redistribute it. In case of subscribing sites, syndication is an effective way of adding greater depth and immediacy of information to their pages, making them more enticing and knowledgeable to users. On the other hand, for the providing site, syndication widens exposure, thus, generating new traffic for the providing site. It further makes syndication an easy and reasonable form of advertisement. Web syndication is a highly efficacious outbound marketing tactic for promoting your product. as the prospective buyers won’t necessarily arrive at your website at the beginning of their buying journey.
2. Display advertising:
Display advertising refers to advertising on websites. This outbound marketing strategy involves many different formats and contains items such as text, images, flash, video, and audio. It can be leveraged to deliver general advertisements and brand messages to site visitors. When you want to target different demographic or behavioral actions, display advertising can prove to be extremely helpful. All you have to do is, select where you want the ads to be seen by identifying and selecting an online publication where your leads spend time. They are also effective at every stage of the funnel.
3. Re- targeting ads:
Retargeting is a term used for a cookie-based technology that uses a simple Javascript code to anonymously follow your audience all over the web. Since it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest, so it exempts any sort of extra expense of advertising. Whenever a new visitor comes to your site, the code drops an anonymous browser cookie and when the same visitor browses the web, the cookie will let your retargeting provider know when to serve ads. Also, it ensures that your ads are served only to people who have previously visited your site.
Lead nurturing refers to the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers based upon their requirements.
1. Deliver the right content, to the right people, at the right time:
An efficacious inbound marketing strategy requires strategically nurturing your leads using targeted content. In order to deliver the right content, to right people at the right time:
i) you need to understand each of your buyer personas
ii) you then need to cumulate targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.
iii) you need to have a marketing automation platform ready to help you identify, categorize and target your unique buyer personas for inbound marketing strategy.
2. Social media:
Social media can be leveraged for lead nurturing as it has the capacity to facilitate something all businesses want most – the ability to engage in 1 to 1 conversations with their target audience.
3. Remarketing:
Remarketing is a clever way to connect with those visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website while browsing elsewhere around the internet. In other words, it is a form of online advertising
that can help you keep your brand in front of bounced traffic after they leave your website.
4. Multi-channel lead nurturing:
According to a research, almost four out of five marketers say their email open rates don’t exceed 20%. Also, 79% of marketing leads never convert into sales. The main cause behind this poor performance is a lack of effective lead nurturing. Effective multi-channel lead nurturing refers to a technique that most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach.
5. Provide a personalized website experience:
The likelihood of a person engaging with you further is greatly increased if you offer a much more personalized website experience. This can be achieved through smart content. With the aid of smart content, you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit. Smart Content lets you target content based on anything you know about your contacts through research.
One of the best things that you can do to improve your customer retention is to adopt a policy in your company that no customer engagement is ignored and a response is sent as soon as possible. There are a variety of tools out there like Mention, Hootsuite, and Sproutsocial which are all great for monitoring social media. You can leverage these tools to increase your customer engagement rates and gain higher exposure.
Customer relationship management (CRM) refers to practices, techniques, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. CRM helps improve business relationships with customers resulting in customer retention and driving sales growth.
CRM systems are further designed to compile information on customers across different channels.
As a matter of fact, people like to feel special and considered important. So, that’s exactly what you should strive to do in order to achieve customer retention.
Setting up an exclusive VIP club takes time and money but will help you stand out from the crowd. Also, if done well, and optimized, will bring you positive returns.
Social media, today, is undoubtedly the most efficacious way of engaging with customers and retaining them. It can play a vital role in building more meaningful connections with customers, so they stay with you longer.
You can keep your customers updated and let them know about your latest offers. Moreover, you can also provide benefits like digital discount cards for following you on these platforms.
You should keep upgrading your website. You further need to consider these aspects while enhancing your website features:
i) redesigning your website
ii) considering solutions for device compatibility
iii) optimizing the load time
iv) providing easy navigation to customers
v) offering transparency and much more!
Imagine you are in a store and have a concern or a question. But instead of approaching the sales associate they make you write an email or call the concerned business. Continue reading “Live chat : another means of communication”
Want happier customers? If you get live chat at your website then you are to see happy and satisfied customers, and at the same time your business also grows online. Continue reading “Chat solutions for small businesses”
Live chat basically connects your customers at the crucial point when they are deciding to make a purchase or not, hence it plays an important role in increasing sales. Continue reading “Live chat impacts sales!”
The most fascinating feature of the awesome customer support live chat is that it is available to your customers. Apart from providing them with a much improved and appreciated customer experience, it is also an awesome way to gain trust, retain your customers and increase revenues from your online business. Continue reading “Live chat is available 24*7”
The consumers expectations have certainly touched heights! Getting the support via phone and email have become the default standards for most of the companies and if you really need to differentiate your business with respect to your competition, you need to give your customers access to on-demand support. Continue reading “Live chat at your service!”
The most glaring benefit of live chat exists in its name: it’s live. This implies all the set of positive connotations, and the apparent one being that it’s quick. Continue reading “Live chat lets its customer be impulsive”
No doubt, today the consumer expectations of customer service have reached heights. Providing the customer service via phone and email have become the default standards for majority of the companies. Continue reading “Live chat is available 24/7”
Adding live chat at your site simply decreases customer service response time and also increase the customer satisfaction. It is basically seen that majority of the websites fail to efficiently use their website to give the relevant information to their potential customers. Continue reading “Why you should go for live chat?”
Live chat is at the website, providing instant replies to all the concerns and queries of your customers. The chat can be initiated in a very simple way with just a click of the button. This is known as reactive live chat where the customer initiates the chat on his behalf. Continue reading “Live chat pro actively seek sales and feedback.”
In today’s digital era, there is nothing as important as too much data. With live chat you get an additional layer of data which adds to your current tracking and attribution tools. Continue reading “Live chat gathers important data”
The most fascinating feature of the live chat program is to give instant replies to all the concerns and queries of your visitors, potential prospects and the customers. Continue reading “Live chat is convenient for customers”
Live chat is supposed to be the easiest, most affordable and the most used service on the web. But ideally we need to find out what it means for your customers. Continue reading “Live chat offers immediate solutions.”
Live chat is the unsung hero of customer support. Though it is not as popular as Facebook and flashy as Instagram, or a social butterfly like Twitter or as professional as LinkedIn. But when we are talking about exceptional and qualtiy customer service, live chat is simply the best. Continue reading “Live chat is an essential customer service channel”