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Outbound marketing strategies to grow your business: II

1.Web syndication:

Web syndication is one of the many, highly effective outbound marketing strategies. It involves a website providing content to an arbitrary number of subscribing websites in order to redistribute it.  In case of subscribing sites, syndication is an effective way of adding greater depth and immediacy of information to their pages, making them more enticing and knowledgeable to users. On the other hand, for the providing site, syndication widens exposure, thus,  generating new traffic for the providing site. It further makes syndication an easy and reasonable form of advertisement. Web syndication is a highly efficacious outbound marketing tactic for promoting your product. as the prospective buyers won’t necessarily arrive at your website at the beginning of their buying journey.

Web syndication
Web syndication

2. Display advertising:

Display advertising refers to advertising on websites. This outbound marketing strategy involves many different formats and contains items such as text, images, flash, video, and audio. It can be leveraged to deliver general advertisements and brand messages to site visitors. When you want to target different demographic or behavioral actions, display advertising can prove to be extremely helpful. All you have to do is, select where you want the ads to be seen by identifying and selecting an online publication where your leads spend time. They are also effective at every stage of the funnel.

Example of display advertisement
Example of display advertisement

3. Re- targeting ads:

Retargeting is a term used for a cookie-based technology that uses a simple  Javascript code to anonymously follow your audience all over the web. Since it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest, so it exempts any sort of extra expense of advertising. Whenever a new visitor comes to your site, the code drops an anonymous browser cookie and when the same visitor browses the web, the cookie will let your retargeting provider know when to serve ads. Also, it ensures that your ads are served only to people who have previously visited your site.

Re- targeting ads
Re- targeting ads
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Lead nurturing tactics: I

Lead nurturing refers to the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers based upon their requirements.

1. Deliver the right content, to the right people, at the right time:

An efficacious inbound marketing strategy requires strategically nurturing your leads using targeted content. In order to deliver the right content, to right people at the right time:

i) you need to understand each of your buyer personas

ii) you then need to cumulate targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.

iii)  you need to have a marketing automation platform ready to help you identify, categorize and target your unique buyer personas for inbound marketing strategy.

Targeted content
Targeted content

2. Social media:

Social media can be leveraged for lead nurturing as it has the capacity to facilitate something all businesses want most – the ability to engage in 1 to 1 conversations with their target audience.

Social media for lead nurturing
Social media for lead nurturing

3. Remarketing:

Remarketing is a clever way to connect with those visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website while browsing elsewhere around the internet. In other words, it is a form of online advertising
that can help you keep your brand in front of bounced traffic after they leave your website.

Remarketing
Remarketing

4. Multi-channel lead nurturing:

According to a research, almost four out of five marketers say their email open rates don’t exceed 20%. Also, 79% of marketing leads never convert into sales. The main cause behind this poor performance is a lack of effective lead nurturing. Effective multi-channel lead nurturing refers to a technique that most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach.

Multi-channel lead nurturing
Multi-channel lead nurturing

5. Provide a personalized website experience: 

The likelihood of a person engaging with you further is greatly increased if you offer a much more personalized website experience. This can be achieved through smart content. With the aid of smart content, you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit. Smart Content lets you target content based on anything you know about your contacts through research.

 

Personalized content
Personalized content
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Best customer retention strategies: Part VI

1.Make sure no engagement is left behind:

One of the best things that you can do to improve your customer retention is to adopt a policy in your company that no customer engagement is ignored and a response is sent as soon as possible. There are a variety of tools out there like Mention, Hootsuite, and Sproutsocial which are all great for monitoring social media. You can leverage these tools to increase your customer engagement rates and gain higher exposure.

Customer engagement
Customer engagement

2. CRM:

Customer relationship management (CRM)  refers to practices, techniques, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. CRM helps improve business relationships with customers resulting in customer retention and driving sales growth.

CRM systems are further designed to compile information on customers across different channels.

 

3. Set up an exclusive club for your loyal and highly active customers:

As a matter of fact, people like to feel special and considered important. So, that’s exactly what you should strive to do in order to achieve customer retention.

Setting up an exclusive VIP club takes time and money but will help you stand out from the crowd. Also, if done well, and optimized, will bring you positive returns.

Benefits for high performance customers
Benefits for high-performance customers

4. Make the most of social media:

Social media, today, is undoubtedly the most efficacious way of engaging with customers and retaining them. It can play a vital role in building more meaningful connections with customers, so they stay with you longer.

You can keep your customers updated and let them know about your latest offers. Moreover, you can also provide benefits like digital discount cards for following you on these platforms.

Social media
Social media

5. Upgrade your customer experience:

You should keep upgrading your website. You further need to consider these aspects while enhancing your website features:

i) redesigning your website

ii) considering solutions for device compatibility

iii) optimizing the load time

iv) providing easy navigation to customers

v) offering transparency and much more!