They say- Customer acquisition cost is much higher than customer retention.

That’s true but applies only to the businesses that have already established themselves in the lucrative market.

What about the startups?

They’ve got to find the stepping stones in the first place, right? But the cruel truth is, most of the startups fail in doing that and here are the most common reasons responsible for the same:

Continue reading “Customer acquisition: Why most startups fail at it in the first place?”