Working as a part of the customer support team, you must have often heard- Customer feedback matters! Well, it’s absolutely true and the best way to know what customers feel about your business is a feedback form!
Whether your customers choose to fill your feedback form or abandon it depends upon the way it’s crafted. It totally depends upon the usability of your feedback form.
If you want to know how you can craft an effective feedback form, read on.
Keep it simple:
This is the very first rule of creating an exceptional feedback form. Keep your form simple and uncluttered so that it appeals to your potential and present customers. If your form looks time-consuming and hard, it would simply drive all of them away. So, it’s advisable to keep the form design simple and ensure that it stands out on the website. Also, consider keeping it separate from the website menu to eliminate any confusion.
Label the form fields appropriately:
Distantly placed labels and fields would require the users to travel back and forth to avoid any mistakes. The users would rather prefer abandoning your feedback form, than filling it up. So, try and make it easily navigable. In other words, place each label close to its corresponding field. This would help the users to complete the form faster and avoid any frustration.
Ask short and relevant questions:
As a matter of fact, your users will fill out the form if it is short and precise. This calls for a thorough research and planning. Be strategic while creating the questions. Plan and craft just the right questions so as to get a great, in-depth response.
Optimize your feedback form for mobile:
Admit it, you just can’t neglect the importance of mobile optimization. Not only your website but your feedback form also needs to be responsive. Ensure that it resizes depending on the device it’s being viewed on. Pay special attention towards the mobile optimization of your form as the trend has almost moved towards mobile.
Allow your customers to guide you:
Since the feedback form needs to be short, it’s obvious you may miss out on something that the users may feel like pointing out. So, consider adding an additional text area that the customers can use to add something that they feel wasn’t mentioned in the feedback form. This would not only help make the form more usable but also make the customers feel valued.
Not only will these tips help you gather valuable feedback but it will also let you grab every customer service improvement opportunity for your business!