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Use live chat for proactive customer service.

By lcasite

March 23, 2024

Effective and active online customer service is important for enhancing visitor engagement on your website. Live chat also has the ability to offer proactive customer support on your website.

Proactive live chat is somewhat different from reactive live chat. In the latter, the customer finds the chat button on the website, if he encounters a problem. The agent waits till he is asked for assistance.

While proactive live chat, it does not require the chat agent to simply wait for the customer to click the chat button. He can initiate the chat on his behalf. The chat agents basically have the ability to spy on their visitors. They have a knowledge as to which pages the visitors are at, what are they looking for, their real interest and even for how long they had been on a particular page.

If they sense that there are some issues which are bothering the customers they can offer help and initiate chat on their behalf.

All the relevant information can be provided to the customer and the visitors simply adore it. In fact they are more inclined to the websites where there is someone to help them whenever they need. With proactive live chat you can also make the clients aware of the new products and launches which take place. You also have the liberty to introduce them to the products and commodities which matches their requirement and interests.

The clients are very much impressed by proactive live chat as here the agents are all equipped by their visitors history and even have the answers to their questions before they even ask.

What else can be expected from live chat?

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