Your customers don’t look at their watch before visiting your website then, why don’t you look at it while serving them. Serving them for a few hours in a day, these days, is not enough and your absence from your website can hurt you severely in the most literate sense. A 24/7/365 service ensures that your website is always flooded with the ones who are really interested in your brand.
You just need to be present on your website in order to welcome them all day and all night, clear their doubts and convince them that your brand is the best in the market. Lying to them is something you should never even think of. Feel free to compare your products with those of your competitors in order to prove that the former is better than the latter.
You should never rely only on the content of your website in order to convert your visitors into your customers because no matter how informative it may be, it won’t ever be able to cover everything. So, is it literally possible for you to stay on your website 24/7/365? No! Then? You should rely on a live chat service provider to take care of your website in your absence in the most effective manner.
You should make your service provider aware of everything you want your customers to know about your products and services in order to ensure that they are always ready with the desired answers. You need to ensure that talking to the live chat agents on your website, for your visitors, is always a pleasure. In order to judge their performance, you should encourage your visitors to rate their experience while talking to a live chat agent on a scale of 5 or 10.